Hairstory is a new product line with minimal products. Say goodbye to suds, and hello to Hairstory’s minimalistic approach to hair care. Founded by the notorious Michael Gordon, also founder of Bumble & Bumble, Hairstory is a new way to treat hair. The company’s signature product, New Wash, is an innovative way to clean hair, allowing people to discover their hair for the first time - probably since childhood. Hairstory offers detergent free New Wash, instead of dozens of shampoos, no conditioners, and only three types of styling products. Less is More.
The Science behind New Wash